Full Service Marketing Orbit

For years I watched startups and midsize companies stitch together a marketing stack one tool at a time. A freelance copywriter here, a Facebook ads specialist there, a WordPress developer pulled in for a site refresh. It worked, kind of, until it didn't. The ad copy contradicted the landing page, the analytics setup in Google Analytics never matched what the CRM said, and nobody owned the big picture. That fragmented approach is still common, but it carries hidden costs tha